More Businesses Are Realising They Need Professional SEO Help
Why More Businesses Are Turning to Professional Help with SEO
SEO may be high on every business’s agenda when it comes to online marketing. However, despite many businesses claiming that they can do all of their SEO perfectly well themselves, many more are turning to professional help in the form of an SEO consultant.
So why are more businesses spending money on hiring professionals? There are a few key reasons.
1. It’s not just a matter of keywords
So has changed a lot of the years. Although some people may try to tell you otherwise, SEO involves a lot more than just placing a few carefully-chosen keywords in certain places on a page.
Keywords have always been a huge part of successful SEO, but there is a lot more to it than that. Any business that starts out thinking all they need to do is publish content with a few keywords thrown in is going to have a hard time.
2. Building links is hard work
Building links is a cornerstone of SEO. But how hard can it really be? Well, quite hard actually. Many businesses assume that it will be easy but then find out after a few weeks of trying that their attempts have not got them far at all.
Professional SEOs, on the other hand, have proven tactics that they have devised over the years, and which they are constantly developing, to ensure they get the links their clients need.
3. It takes a long time
SEO takes up a lot of time to do properly. It is not something that can be given half an hour at the end of the week. Rather, it involves constant work on a daily basis.
Publishing content, building links, focusing on social SEO, engaging with visitors, managing data, researching keywords – it all adds up. Many businesses simply don’t have the time to dedicate to SEO to do it properly.
4. The rules are constantly changing
One of the most frustrating things of all about SEO is that it is not something you can just learn once. SEO is constantly changing. Google is updating its algorithm all the time, and a tactic that worked one day may become obsolete within hours.
Professional SEOs are on the ball and adapt quickly to changes to ensure their clients are not negatively impacted by any changes, providing reassurance to businesses who are not keen on seeing all their efforts go to waste.
Is it time you called a professional?
Not every business needs an SEO professional working for them. But SEO has changed so much in recent years that any business that wants to take it seriously and see real results must spend a considerable amount of time and effort on it.
The question you have to ask yourself is whether you have the time and knowledge to make it a success. If not, it may be time you called a pro for a helping hand.