Time to Choose An SEO Pro: What Should You Look For?
6 Things to Look for When Choosing an SEO Pro
So you’ve decided to work on an SEO strategy to attract more targeted traffic to your website and boost your conversion rate. Great! Now you just have to choose a professional SEO to help you reach your goals. So what are the main factors you should consider? Here are six to look for.
1. Proven Results
Any SEO professional worth hiring should be able to show you how they have achieved results for their clients in the past. If they have nothing to show, there is probably a reason for that.
An SEO should be 100% committed to your success. They should demonstrate this through their passion for the job, and you will get an idea about this through the way they communicate with you and through the enthusiasm they show for helping you to reach your goals.
3. Focus on White Hat
If an SEO consultant makes wild promises about getting you to the first page of Google in days, be careful. He or she may be using black hat techniques to achieve fast results that will lead to problems further down the line. Always insist that your SEO professional uses only white hat techniques to get you long-lasting results.
. Permanent & Diverse Links
Sometimes you may hire an SEO pro only to find that you are effectively renting links from them to boost your rank. If you then stop working with them, those links become worthless. Instead, try to focus on finding links that are permanent, so that if you stop working with your SEO, you get to keep anything that they have done for you. You should also enquire about the diversity of links as well to ensure you are getting links from a range of sources.
5. Detailed Feedback
You will want to receive detailed feedback when you hire an SEO. Without this, it can be difficult to know how much they are actually doing for you. So make sure they provide you with feedback on your results so you can make more informed decisions.
. No Long-Term Contract
You should be free to cancel your SEO contract at any time. You may be advised to stay with it for a few months to start seeing results, but if you want to leave, you should be able to do so. Keep an eye out for contract length and make sure you only choose an SEO pro when you are happy with the details of the contract.
An SEO Specialist Today
There are many SEO experts out there who can help you to enjoy all the benefits of SEO. However, you have to make sure you make the right choice from the start, so take the above areas into consideration and choose an SEO professional who will get you with results you need.